Sutterlüti
global
marketing
Director
marc
sutterlüti
global
marketing
Director
GLOBAL
MARKETING
Director
MARC
SUTTERLÜTI
MARC
SUTTERLUETI
GLOBAL
MARKETING
DIRECTOR
MARC
SUTTERLUETI
Marc sutterlüti
global marketing Director
I’m a global marketing leader with
10+ years of experience building iconic brands like Calvin Klein, Chloé, and Marc Jacobs. From rebranding to 360° digital campaigns across 90+ markets, I know how to craft emotional stories that resonate and drive impactful results in the world of Omni Commerce. I’m ready to bring that vision and impact to you.
about
During my carrer I have successfully transformed creative ideas into impactful image and product campaigns, delivering measurable long-term improvements on key business KPIs.
These results have been awarded by multiple Organizations. For example in 2021, I received the IAB Europe Best of Web Award for optimizing the media mix across 21 countries — achieving a 55% increase in ROAS, a 127% growth in online sales, and an 83% uplift in in-store sales.
WORK EXPERIENCE
oris watches
Head of Global Marketing &
E-Commerce
Nov 2017 – Present
Coty Luxury
Trade Marketing Director & Digital Leader
Nov 2011 – Sept 2017
P&G Deurocos
Marketing Manager
Color Cosmetics
Jan 2008 – June 2011
L'Oréal TBS
Head of Marketing
Feb 2006 – Okt 2007
PERSONALITY
Inventive thinker
Endowed with strong analytical and creative problem-solving skills.
Strong work ethic
Motivator, transparent, reliable, adaptable and
a team player.
Result oriented
Hard working with a strong focus to exceed
the defined targets.
Active networker
With the ability to build strong internal and external partnerships.
CAMPAIGNS
ORIS X KERMIT LIMITED EDITION - Creative Concept, 360° Launch Execution
After 2 1/2 years of the launch the product is still N°1 in sell-out value all around the globe making it the most successfull Oris watch launch in history
ORIS BRAND CAMPAIGN «JOY OF MECHANICS» – Casual Game for mobile, desktop
In order to attract a younger audience for luxury watches a casual game was launched with the chance to win trips to the Factory. The result: ½ m people played the Oris game.
CALVIN KLEIN REVEAL - Digital fragrance launch campaign
In the DACH region we managed to make the Reveal fragrance launch the most successful since ck One through digital frangrance sampling and reached 5 Million potential customers.
MARC JACOBS DECADANCE – Social Influencer Campaign
500 Influencers received a giant fragrance at the launch and were asked to shoot creative video sequences to post online. This resulted in a very high engagement rate valued EUR 50M.
AWARDS
Some of the projects I was responsible for during the last years were granted with a special achievement
Oris Watches - IAB EUROPE BEST OF WEB AWARD 2021
Optimization of the media campaign mix in 21 countries with local insights to improve KPI’s: ROAS +55%, online sales +127% and instore sales +83%.
Oris Watches – Internal Innovation Award 2019
Development and roll-out of the ProPilot X Calibre 115 virtual reality experience in 35 flagship stores and 550 retail point of sales worldwide.
COTY LUXURY - FRAGRANCE GROWTH AWARD
Best in class Calvin Klein female fragrance launch execution in the DACH region with Reveal for woman in 2014 compared to the rest of the world.
L’Oréal – European Retail Award 2009
The Body Shop “Stop violence in the home” sustainability campaign execution in Switzerland was awarded with the European retail price.
(06)
education
University of Wales Cardiff UK
Master of Science in Marketing
Focused on branding, marketing strategy, digital media and E-Commerce.
2005– 2008
Webmaster SIZ Berne CH
Webmaster
1998 - 2000
Commercial High School
Berne CH
Commercial Diploma
1993 - 1997
Cambridge
University
Cambridge First Certificate
1992
Marc sutterlüti
global marketing Director
I’m a global marketing leader with
10+ years of experience building iconic brands like Calvin Klein, Chloé, and Marc Jacobs. From rebranding to 360° digital campaigns across 90+ markets, I know how to craft emotional stories that resonate and drive impactful results in the world of Omni Commerce. I’m ready to bring that vision and impact to you.
about
During my carrer I have successfully transformed creative ideas into impactful image and product campaigns, delivering measurable long-term improvements on key business KPIs.
These results have been awarded by multiple Organizations. For example in 2021, I received the IAB Europe Best of Web Award for optimizing the media mix across 21 countries — achieving a 55% increase in ROAS, a 127% growth in online sales, and an 83% uplift in in-store sales.
WORK EXPERIENCE
oris watches
Head of Global Marketing &
E-Commerce
Nov 2017 – Present
Coty Luxury
Trade Marketing Director & Digital Leader
Nov 2011 – Sept 2017
P&G Deurocos
Marketing Manager
Color Cosmetics
Jan 2008 – June 2011
L'Oréal TBS
Head of Marketing
Feb 2006 – Okt 2007
PERSONALITY
Inventive thinker
Endowed with strong analytical and creative problem-solving skills.
Strong work ethic
Motivator, transparent, reliable, adaptable and a team player.
Result oriented
Hard working with a strong focus to exceed the defined targets.
Active networker
With the ability to build strong internal and external artnerships.
CAMPAIGNS
ORIS X KERMIT LIMITED EDITION - Creative Concept, 360° Launch Execution
After 2 1/2 years of the launch the product is still N°1 in sell-out value all around the globe making it the most successfull Oris watch launch in history
ORIS BRAND CAMPAIGN «JOY OF MECHANICS» – Casual Game for mobile, desktop
In order to attract a younger audience for luxury watches a casual game was launched with the chance to win trips to the Factory. The result: ½ m people played the Oris game.
CALVIN KLEIN REVEAL - Digital fragrance launch campaign
In the DACH region we managed to make the Reveal fragrance launch the most successful since ck One through digital frangrance sampling and reached 5 Million potential customers.
MARC JACOBS DECADANCE – Social Influencer Campaign
500 Influencers received a giant fragrance at the launch and were asked to shoot creative video sequences to post online. This resulted in a very high engagement rate valued EUR 50M.
AWARDS
Some of the projects I was responsible for during the last years were granted with a special achievement
Oris Watches - IAB EUROPE BEST OF WEB AWARD 2021
Optimization of the media campaign mix in 21 countries with local insights to improve KPI’s: ROAS +55%, online sales +127% and instore sales +83%.
Oris Watches – Internal Innovation Award 2019
Development and roll-out of the ProPilot X Calibre 115 virtual reality experience in 35 flagship stores and 550 retail point of sales worldwide.
COTY LUXURY - FRAGRANCE GROWTH AWARD
Best in class Calvin Klein female fragrance launch execution in the DACH region with Reveal for woman in 2014 compared to the rest of the world.
L’Oréal – European Retail Award 2009
The Body Shop “Stop violence in the home” sustainability campaign execution in Switzerland was awarded with the European retail price.
(06)
education
University of Wales Cardiff UK
Master of Science in Marketing
Focused on branding, marketing strategy, digital media and E-Commerce.
2005– 2008
Webmaster SIZ Berne CH
Webmaster
1998 - 2000
Commercial High School
Berne CH
Commercial Diploma
1993 - 1997
Cambridge
University
Cambridge First Certificate
1992
Marc sutterlüti
global marketing Director
I’m a global marketing leader with
10+ years of experience building iconic brands like Calvin Klein, Chloé, and Marc Jacobs. From rebranding to 360° digital campaigns across 90+ markets, I know how to craft emotional stories that resonate and drive impactful results in the world of Omni Commerce. I’m ready to bring that vision and impact to you.
about
During my carrer I have successfully transformed creative ideas into impactful image and product campaigns, delivering measurable long-term improvements on key business KPIs.
These results have been awarded by multiple Organizations. For example in 2021, I received the IAB Europe Best of Web Award for optimizing the media mix across 21 countries — achieving a 55% increase in ROAS, a 127% growth in online sales, and an 83% uplift in in-store sales.
WORK EXPERIENCE
oris watches
Head of Global Marketing &
E-Commerce
Nov 2017 – Present
Coty Luxury
Trade Marketing Director & Digital Leader
Nov 2011 – Sept 2017
P&G Deurocos
Marketing Manager
Color Cosmetics
Jan 2008 – June 2011
L'Oréal TBS
Head of Marketing
Feb 2006 – Okt 2007
PERSONALITY
Inventive thinker
Endowed with strong analytical and creative problem-solving skills.
Strong work ethic
Motivator, transparent, reliable, adaptable and a team player.
Result oriented
Hard working with a strong focus to exceed the defined targets.
Active networker
With the ability to build strong internal and external partnerships.
CAMPAIGNS
ORIS X KERMIT LIMITED EDITION - Creative Concept, 360° Launch Execution
After 2 1/2 years of the launch the product is still N°1 in sell-out value all around the globe making it the most successfull Oris watch launch in history
ORIS BRAND CAMPAIGN «JOY OF MECHANICS» – Casual Game for mobile, desktop
In order to attract a younger audience for luxury watches a casual game was launched with the chance to win trips to the Factory. The result: ½ m people played the Oris game.
CALVIN KLEIN REVEAL - Digital fragrance launch campaign
In the DACH region we managed to make the Reveal fragrance launch the most successful since ck One through digital frangrance sampling and reached 5 Million potential customers.
MARC JACOBS DECADANCE – Social Influencer Campaign
500 Influencers received a giant fragrance at the launch and were asked to shoot creative video sequences to post online. This resulted in a very high engagement rate valued EUR 50M.
AWARDS
Some of the projects I was responsible for during the last years were granted with a special achievement
Oris Watches - IAB EUROPE BEST OF WEB AWARD 2021
Optimization of the media campaign mix in 21 countries with local insights to improve KPI’s: ROAS +55%, online sales +127% and instore sales +83%.
Oris Watches – Internal Innovation Award 2019
Development and roll-out of the ProPilot X Calibre 115 virtual reality experience in 35 flagship stores and 550 retail point of sales worldwide.
COTY LUXURY - FRAGRANCE GROWTH AWARD
Best in class Calvin Klein female fragrance launch execution in the DACH region with Reveal for woman in 2014 compared to the rest of the world.
L’Oréal – European Retail Award 2009
The Body Shop “Stop violence in the home” sustainability campaign execution in Switzerland was awarded with the European retail price.
(06)
education
University of Wales Cardiff UK
Master of Science in Marketing
Focused on branding, marketing strategy, digital media and E-Commerce.
2005– 2008
Webmaster SIZ Berne CH
Webmaster
1998 - 2000
Commercial High School
Berne CH
Commercial Diploma
1993 - 1997
Cambridge
University
Cambridge First Certificate
1992